Petron Malaysia wants 1 million new cardholders a year
Petron Malaysia Refining and Marketing Bhd is targeting one million new Petron Miles cardholders a year, reports Astro Awani.
As of December 31, the fuel retailing company already had 2 million active Petron Miles car members, which earn points by fueling at any of the 570 Petron gas stations in Malaysia.
The points can be used to purchase products service stations as well as items from Treats convenience stores and reward catalogues.
"Normally, when we introduce the promotion, the number of people who wanted to become Petron Miles cardholders will increase," said Faridah Ali, Head of Retail Business, at the 'Supermarket Sweep 2016' challenge.
The promotional event, active from June 15 to August 14, managed to register almost 1 million members. The company offered a wide range of prizes that amounted to RM140,000 ($34,000) worth of grocery items.
