Petrotec Launches FM27: Redefining Digital Interaction at the Fuel Dispenser
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Petrotec Group has introduced the FM27, a new-generation full multimedia screen solution designed to transform refueling into a digital and personalized experience. The system integrates advanced interactivity, cloud-based content management, and flexible architecture to enhance both customer engagement and operator efficiency.
With this launch, Petrotec strengthens its position as one of Europe’s leading developers of integrated energy supply and mobility solutions and one of the few manufacturers worldwide that covers the entire energy mobility value chain, from liquid fuels to EV charging and hydrogen solutions.
A New Standard for the Refueling Experience
The FM27 turns refueling into a connected, intuitive, and fully digital interaction. Equipped with a 27-inch Full HD touchscreen featuring reinforced glass and ultra-low reflectivity, the screen ensures perfect visibility in all lighting conditions and smooth navigation for the user.
Customers can access personalized promotions, real-time information, and self-checkout options directly at the dispenser, making the refueling moment faster, more convenient, and more engaging.
Advanced Personalization and Engagement
More than a user interface, the FM27 supports camera-based proximity recognition and integration with loyalty systems, enabling the display of personalized greetings and targeted content in real time.
This capability allows operators to promote cross-selling and up-selling, presenting selected products or services directly on-screen. When linked to a self-checkout catalogue, customers can purchase additional items during refueling.
For operators, this creates a new digital communication channel at the forecourt: one that increases engagement, supports brand differentiation, and opens up new revenue streams through dynamic advertising and campaign management.
Flexible Architecture and Cloud Integration
The cloud-based Content Management System (CMS) allows operators to remotely manage and update messages, campaigns, and layouts across their network, ensuring consistent communication and real-time responsiveness.
The solution can be installed on the AXON range of Petrotec fuel and H2 dispensers or operate as a stand-alone retrofit unit on existing Axon equipment, offering full interoperability and scalability for diverse forecourt configurations.
The AXON Range: Design and Technology Combined
Petrotec’s AXON Range of dispensers natively integrates the FM27 module, combining contemporary design, customizable finishes, and advanced digital communication features. Tailored for operators who value user experience and brand presentation, the AXON line sets a new benchmark in forecourt sophistication, uniting aesthetics with functionality.
