Philippines: Phoenix maintains third place as largest oil player
The independent retailer has gained 7.5% of the market shared for combined fuel and LPG shares.
Phoenix Petroleum Philippines, Inc. has retained its ranking as the third-biggest oil player in the country according to recent market data of the Department of Energy (DOE). The independent oil company garnered 7.5% of the market in terms of combined fuel and liquefied petroleum gas (LPG) shares.
“Even with difficulties caused by unprecedented calamities, and emerging market and supply chain disruptions, we remain committed to bringing the best product offers and services to our customers and communities. This also serves as a testament to the strong resolve of our Phoenix team in driving growth by providing exceptional value at any level,” said Henry Albert Fadullon, President of Phoenix Petroleum.
The oil firm continues to ramp up its business and promotional efforts across its units, aiming to expand its reach to even more consumers. Last year, the company opened two sites for its new retail model, each site hosts a Phoenix fuel station, a dedicated Phoenix SUPER LPG space, a FamilyMart store, a Phoenix lubricants shop, and an Autoworx Plus automotive care shop.
In December, the first Phoenix station along an expressway was opened at the NLEX Drive&Dine. Moreover, the company has also been leveraging its digital platform LIMITLESS to promote market offers and discounts, especially during the event of fuel price hikes.
