Poland's PKN Orlen 10-year strategy to expand retail arm
The group will strengthen its retail network on foreign markets (from the current 37% to 45% location share), and expand the non-fuel segment.
Polish oil refiner and petrol retailer PKN ORLEN Group has revealed its 2030 strategy with a vision to “vigorously” develop the group’s retail arm, based on the network expansion and significant additions to the retail offering.
As set out in the ORLEN2030 strategy, the company is planning to reach at least 3,500 ORLEN-branded petrol stations operating throughout Central Europe in the next ten years. The retail network will be expanded mainly on foreign markets, with the share of foreign locations up from the current 37% to 45%.
On the renewable energy supply segment, PKN ORLEN will seek to enhance the availability of alternative fuels in its retail network by deploying at least 1,000 EV fast chargers and increasing the sales of hydrogen andLNG/CNG at the sites.
Integrated offering of non-fuel products and services will also be at the core of the group’s retail transformation until 2030. Based on the Ruch countrywide chain of newsagents, PKN ORLEN will expand its store and food service formats beyond service stations, and will also develop its own network of parcel pick-up points and e-commerce services.
PNK ORLEN will spend a total of approximately PLN 140 billion (€ 31 billion) on its 2030 strategic objectives, which will generate a total of PLN 195 billion (€41 billion) EBITDA over the next 10 years, according to a company’s press release.
PKN ORLEN is a leading player on the fuels and energy markets, and the largest company in Central and Eastern Europe, operating in 6 home markets – Poland, the Czech Republic, Germany, Lithuania, Slovakia and Canada. Its fuel retail network comprises over 2,800 service stations.
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