PriceAdvantage expands to Europe
PriceAdvantage has introduced enhancements to its fuel pricing software and recruited a business development manager to support the needs of European fuel retailers, according to a company release.
The company, a division of United States road signs and software company Skyline Products, has decided to expand to Europe after seeing a growing market demand in the continent.
European retailers, according to PriceAdvantage Director of Marketing Allison Wroe, are much like North Americans, who want not only easy-to-use and affordable software but also “a partner – one who responds to their needs quickly and who is honest and transparent with their pricing.”
To establish strategic partnership with European customers, PriceAdvantage has added Stuart Dudman as Business Development Manager for Europe. Dudman, a solutions engineer with extensive experience in France and Germany, is based in London and will assist with the sales and support of all European customers.
“We are not a huge consulting firm. We are singularly focused on providing fuel pricing software that meets our customer’s needs now and provides the flexibility to support their growth,” added Wroe.