Puma Energy launches first customer reward programme
The international oil company and fuel retailer has launched its first global customer reward programme.
Puma Energy announced its first customer loyalty programme, “PRIS”, that rewards customers for their loyalty whenever they shop or purchase fuel at participating sites.
The loyalty initiative is the next step in Puma Energy’s broader consumer insight based digital strategy, understanding the rise in mobile shopping and today’s demand for a seamless and engaging e-commerce experience for consumers.
Through PRIS, customers will receive points redeemable for offers at Super7 convenience stores and other participating merchants. Participants will also have the ability to accumulate points leading to a gold membership tier, where they will have the opportunity to receive rewards.
It will take into account localized preferences, as it will be tailored to offer strong loyalty propositions to suit customers in each launch market over the next year.
“The launch of the PRIS programme in Angola is the first of its kind in the country and goes beyond those of other non-fuel retailers. It is at the forefront of the customer loyalty landscape in the industry across the African continent. In Panama, a more established market for fuel retail loyalty schemes, PRIS will offer a point of differentiation to customers looking for ever improving value and customer service,” said Deborah Binks-Moore, Puma Energy’s Chief Customer & Communications Officer.
Puma Energy has around 2,600 retail sites, a presence at over 80 airports and a network of 91 storage terminals.
