PWM – Smart pricing and signage powered by the cloud
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PWM’s cloud technology can play a pivotal role in navigating the ever-changing landscape of the mobility revolution, enabling operators to stay current and experiment with emerging trends while providing the flexibility to pivot as needed.
The widespread adoption of new energy vehicles and the ongoing digitalization of the fuel retail sector have the potential to permanently transform roadside retail. As new fuels and technologies emerge, this revolution will drive new customer behaviors, requiring operators to stay ahead of the curve and thrive during the energy transition. Effectively communicating this mindset from the first customer interaction is crucial for gaining their trust, underscoring the importance of pricing, advertising, and content signage in this evolving landscape.
Cloud-based solutions are driving this rapid growth, offering the reliability and flexibility needed to encourage experimentation and enable pivoting when necessary, all aspects efficiently covered by PWM’s portfolio.
All-in-one cloud solutions for an entire retail network
The PWM Cloud provides a comprehensive platform for operators to customize, analyze, and implement various pricing strategies across their service station network. Quick price transmission to signs and points of sale (POS) is facilitated by PWM’s Control Gate, which encompasses all common serial interfaces. Integration of existing systems is also possible thanks to the PWM API interface, which optimizes price management across all systems.
“The digital transformation is all about optimizing processes. Providing a platform that not only focuses on streamlining operations but also offers a complete overview of their businesses is key for customers who want to stay relevant in this evolving landscape,“ explains.
Real-time management of pricing signage ensures the flexibility for station operators to react to evolving market trends and encourages experimentation with their advertising strategies. This capability is crucial when addressing new mobility trends, as convenience continues to gain relevance and the adoption of alternative energy vehicles keeps rising.
PWM’s “dooh-it” serves as the perfect ally for retailers seeking to create synergy between their pricing and advertising strategies. This Content Management System (CMS) can integrate both, reflecting various combinations across all service stations leveraging each location’s insights.
Customization and creativity at hand
The integration of these cloud-based solutions creates a platform that allows retailers to customize strategies for each location and stay ahead in the mobility revolution. Tailoring pricing and advertising strategies for different sites fosters creativity to test, analyze, and implement diverse strategies.
“Customer and geographical data can significantly impact the effectiveness of campaigns that combine advertising, pricing, products, promotions, or services. Creating the right tools to experiment and enhance the exposure of products and services to our customers is what our team excels at,” adds.
Furthermore, while e-mobility maintains steady adoption rates in the near future, the introduction of other alternative fuels is likely to diversify the current mobility landscape and shape customer expectations. As a flexible CMS, “dooh-it” enables operators to future-proof their businesses by seamlessly integrating these new fuels into their advertising and pricing strategies. Supporting this adaptive mindset and enabling experimentation is what sets dooh-it apart from other cloud-based solutions that focus solely on specific management operations.
Through its portfolio of innovations, PWM aims to be a valued partner for retailers who are committed to continuously enhancing their competitiveness and leading the way in the mobility revolution.
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