Reebok reimagines gas stations as wellness centres

With electric mobility and autonomous cars poised for growth, Reebok and global architecture and design firm Gensler have reimagined a new use for gas stations and convenience stores.

The new “Get Pumped” concept by Reebok and Gensler sees gas stations as Fitness Hubs where people can spend time on their mental and physical wellness.

“This design work with Gensler allows us to imagine a future where there is zero barrier to entry for an opportunity to work out and be healthy. Consumers may not need gas stations anymore, but instead of wasting them, we’re recycling them, and maximizing the space so that they become places of community,” said Austin Malleolo, head of Reebok fitness facilities.

The concept takes on three different forms, adapting to the different gas stations nationwide:

The Network. They have imagined the major, interstate rest stops as the power grid of the future. They are a place where travellers can stop and generate energy through spinning and boxing, Crossfit, Les Mils, and a running trail, writes Brittany Burke for Reebok.

The Oasis. The larger gas station that commuters pass on small, local highways will be turned into recharge zones, to capitalize on the type of mental and physical rest those commuting need. There are real food offerings from a farm to table eatery to a juice bar, as well as yoga and meditation pods.

The Community Center. The local, small town gas stations are transformed into four different ways for communities to enhance their healthy life. People can charge electric cars, and in the auto repair shop, there will be nutrition classes.