Sainsbury’s debuts loyalty program for EV charging
Customers who use the retailer’s ultra-rapid charging service can get rewarded with Nectar points to spend in further charging sessions.
Customers using Sainsbury’s ultra-rapid electric vehicle (EV) charging service Smart Charge will be able to collect Nectar points, making it the first EV charging service in the UK to offer a national loyalty scheme.
All Smart Charge customers with active Nectar accounts will be able to charge their vehicles and collect points by the end of June, collecting 1 Nectar point for every pound spent. Nectar is one of the UK’s largest multi partner loyalty scheme offering users the ability to spend points at top consumer brands .
“With bays in more locations than ever before, and Sainsbury’s stores conveniently placed far and wide, it has never been easier for EV drivers across the UK to access ultra-rapid facilities, and now they can reap the benefit of Nectar points too,” said Patrick Dunne, Director of Property, Procurement & EV Ventures at Sainsbury’s.
The news coincides with the launch of the retailer’s 50th Smart Charge EV charging location today, with 12 new bays now available at the Sainsbury’s London Enfield Superstore.
Smart Charge is an ultra-rapid EV charging network with over 400 charging bays and counting across the UK.
