SPAR Denmark owner to expand the chain and launch new retailer model
The Dagrofa Group will focus its efforts on independent stores by offering a redesigned business model and benefits such as financial backing.
SPAR Denmark's parent company Dagrofa Group has announced it will invest over €60,46 million over the next three years into three of its retail chains, including SPAR. The plans include new corporate stores and a new retailer model to attract more independent retailers. Core to the new license model will be shared earnings with retailers, with a view to supporting retail development.
“We have grown in revenue and market share, which puts us in a good starting position to launch the new strategy”, said Esben Keller, Director of Dagrofa. The Group’s focus on local stores is a result of changes in the retail space following the COVID-19 pandemic. The new model makes it more attractive for independent retailers to join by providing retailers financial and other support.
“This year, the model will be tested in one store at a time, allowing for adaptation before being finalized. Independent grocery stores are a priority, and we see opportunities for growth through this model,” added Keller.
In 2022, strengthening the customer experience and continuing the modernisation of stores are other topics on the Dagrofa Group’s agenda. SPAR Denmark experienced a major boost in 2021 through product range development and by opening city-center stores.
“This year, we will invest in the roll-out of the SPAR Natural concept, created by SPAR International. The range focuses on eco and allergy-friendly products, categories that are becoming increasingly popular”, concluded Keller.
The SPAR Natural concept has already been implemented in eight SPAR stores around the country. This concept offers customers products from the Danish market they are familiar with, as well as products sourced from SPAR International. The Group will also continue to invest in digitalisation in 2022, complementing the ongoing expansion and enhancing customer experience investments.
