SPAR International upgrades online customer experience
The retailer has selected CitrusAd to deliver a personalised experience to consumers online to match its offline approach.
Spar International has selected CitrusAd as a worldwide supplier of e-grocery retail media solutions. The tech company’s media platform will form part of the retailer’s digital transformation journey, supporting the delivery of a personalised, targeted, experience to online customers, matching the brand’s offline approach.
Founded in 2017, CitrusAd offers a tech platform that powers private marketplace retail media for more than 90 retailers in 30 countries worldwide. Its sponsored product and banner advertising enables supplier brands to drive awareness and sales both online and instore.
“Our agreement with CitrusAd will enable us to continue delivering a more personalised, targeted, and holistic experience to our consumers online, matching our offline approach. We look forward to being able to build on our e-service offering across our markets and delivering a customer experience that is as seamless and efficient as possible,” said Tom Rose, Head of International Operations at Spar International.
Through this agreement, Spar country organisations can benefit from its partner’s experience and integrate this platform with local e-commerce or other solutions which the international retailer offers its country organisations. The CitrusAd platform can be adapted to each market, enabling individual retailers to connect with shoppers in a way that’s right for them.
The agreement will complement Spar’s current portfolio of tech solutions, such as its agreement with Naveo, the grocery e-commerce platform, and Spaaza, a personalisation, loyalty, and incentive solution.
