UAE: ADNOC launches new reward program
ADNOC Rewards will be the UAE’s first-ever fuel rewards program, with promotions and offers for fueling up and paying for everyday services at any of its stations across its network.
During its engagement with more than 14,000 customers, ADNOC Distribution received a request to offer new promotions and launch a rewards program. As a result, the company announced that it will be launching a new loyalty program, ADNOC Rewards, in the last quarter of this year.
Based on the feedback and learnings from the first edition of ADNOC Distribution’s ‘Fuel Up and Fly Off’ promotion, with over 500,000 participants customers, the company decided to evolve its customer offer.
“We ran a number of promotional campaigns in the summer of 2019, including our ‘Hello Summer’ and ‘Fuel Up and Fly Off’ promotion with Etihad Airways,” explained Mohamed Al Hashemi, Chief Operating Officer of ADNOC Distribution. “The first step on this journey was to offer free assisted fueling to all customers. While self-serve option remains available, all customers can now avail free assisted fueling in all of our stations throughout the UAE. The next step is the introduction of ADNOC Rewards. We are already piloting the rewards program and are on track to launch it nation-wide later this year.”
