UK: EG Group saves over one million bags of food from going to waste
The company has achieved this milestone thanks to an initiative that lets customers purchase surplus food from their stores.
EG Group has announced it has prevented more than one million bags of food from going to waste in the UK. Thanks to its partnership with Too Good To Go, the company has advanced in its ongoing commitments to reduce food waste, protect the environment and help customers.
Its partner company allows customers to purchase surplus food from restaurants, convenience retailers and producers at a discounted rate. Through its Too Good To Go app, users can search for nearby businesses that offer unsold food and acquire a “Magic Bag”, which contains well-known brands at discounted prices.
Since the launch of the partnership in September 2018, nearly 1,400 EG stores and concessions have gone live on the Too Good To Go platform across the United Kingdom and Europe. Customers have picked up over 260,000 “Magic Bags” across mainland Europe from EG Group’s network, and a further one million bags in the UK. Globally, more than 3,000 tonnes of CO2e emissions have been saved via its partnership.
“This is a fantastic milestone in our partnership with Too Good To Go, helping to reduce both food waste and carbon emissions. Our collective efforts have avoided carbon emissions equivalent to nearly 500 flights around the world. Notably, we have seen a spike in the number of users in recent months, as more and more people monitor household spending closely, and hope that this partnership goes some way in supporting families who are looking for ways to combat the increasing cost of living,” said Amina Batool, Head of ESG & Sustainability at EG Group.
EG’s partnership with Too Good To Go started in 2018 in France, followed by the Netherlands, Germany and Belgium. The UK business joined the initiative in 2020 and has become EG’s largest market for Too Good To Go. EG first offered ‘Magic Bags’ across a number of its service station convenience stores and then rolled out the app to Foodservice partner brands, including Greggs, Starbucks, Cinnabon and Sbarro.
