U.S. retailer Giant partners with GreenPrint to reduce fuel emissions
By partnering with GreenPrintmakes, Giant wants to make it easy for fuel customers to reduce carbon footprint.
GIANT Food Stores and MARTIN’S Food Markets are launching a transparent reduced emissions program at all 98 of its fuel stations in partnership with GreenPrint.
When customers fill-up at GIANT and MARTIN stores, GreenPrint will then neutralize their emissions up to 30% by investing in certified carbon offset projects such as creating local greenscapes or tree plantings.
“We believe it is our responsibility to make a positive difference in the environment because it is the right thing to do, and we think the GreenPrint model is innovative, and frankly, pretty cool,” said Manuel Haro, GIANT/MARTIN’S vice president, strategy.
Beginning May 15, for every gallon of gasoline a customer pumps, GreenPrint will mobilize a network of local volunteers who will proportionally conduct tree planting and other carbon reduction projects to offset the emissions that are released.
Leading the charge to minimize their impact on the planet, GIANT/MARTIN’S is committed to being a responsible retailer through a variety of other green efforts, aiming to divert 90 percent of its waste from landfills by 2020.
