USA: 7-Eleven tests mobile ordering, delivery and in-store pickup with new app
7‑Eleven, Inc. is testing on-demand ordering for delivery or in-store pickup at select Dallas stores with its new 7‑ElevenNOW smartphone app.
Currently being tested in 10 downtown and uptown 7‑Eleven stores, 7‑ElevenNOW is expected to roll out to other U.S. locations in 2018. Customers in the Dallas area who enroll in the new app will receive free delivery on their first order.
As 7-Eleven undergoes a significant digital transformation, the retailer continues to look for ways to expand and enhance the company’s shopping footprint – and consumers’ digital shopping experience – outside its stores as well.
“Today’s digitally savvy consumer expects a wide range of options right at their fingertips and 7‑Eleven is delivering on that promise,” said 7‑Eleven Chief Digital Officer Gurmeet Singh. “The app will enable our customers to get the products they want, when and where they want them, quickly and conveniently. This is redefining convenience”
When ordering items through 7‑ElevenNOW, 7‑Eleven customers can choose to receive direct delivery to their location or pick up their prepared order at the participating store of their choice within the 7‑ElevenNOW footprint.
