USA: ALON 7-Eleven sees benefits of going green in South

The Strive program that sees trees being planted for every gallon of fuel sold at ALON 7-Eleven gas stations will be extended to the retailer´s entire footprint in New Mexico and Texas – 303 locations.

With this expansion, ALON 7-Eleven will plant over 100,000 trees in partnership with The Arbor Day Foundation and local non-profit organizations across these markets.

“The program has been a great success since we launched a small 20 location pilot a few years ago. It’s a strong competitive differentiator, and it was an easy decision to expand and make this part of our long-term fuel strategy,” said Jonathan Ketchum, SVP of Retail at ALON Brands.

Ketchum also commented on how the program has actually increased their sales volume and allowed them to realize higher margins. “They are choosing us for more of their fuel trips than before and even visiting our stores more often.”

So far, the program has offset emissions on almost 100 million gallons of fuel and has planted nearly 20,000 trees since its launch in 2015.

The Strive Reduced Emissions Fuel Program reduces customers’ tailpipe emissions through GreenPrint's proprietary platform and investments in local, regional, and global certified carbon reduction projects and tree plantings.