USA: Blue Earth Resources launches fuel brand
The new BluePetro brand offers operators a complete branding package and a 10-year fuel supply contract through its parent company.
Blue Earth Resources Inc. has announced the launch of BluePetro, a fuel brand serving southeast U.S. independent convenience store operators. The initiative’s first site surveys are underway with branding agreement offers to follow and expectations of first stores online within the company’s current first quarter to end on May 31.
“The lack of branded fuel supply options available to smaller convenience store operators in the southeast is a void in the marketplace where we can apply our expertise and business advantages to grow volume, and annual recurring revenue,” commented Scott M. Boruff, BERI CEO.
BluePetro is an extension of Blue Earth Resources and features for the operators include a complete branding package - LED price sign, canopy wrap, pump decals, paint refresh, safe and secure point of sale processing, and 10-year fuel supply contract through Blue Earth Resources.
“During a time of unprecedented gas price volatility, consumers will demand and benefit from more choice and from the success of local, small business owners,” added Boruff.
