USA: Fifth Third Bank expands partnership with Cardtronics ATMs at c-stores
All 299 Cardtronics ATMs located in Michigan Speedway convenience stores will feature the Fifth Third brand, expanding upon an existing ATM branding partnership.
Fifth Third Bank, the fifth largest bank in Michigan and a top 20 bank nationally by assets, has agreed to extend its existing partnership with Cardtronics, placing the bank's brand on each of the 299 Cardtronics ATMs in Michigan Speedway stores. The branding, which will be completed before the end of 2019, will significantly expand the bank's visible presence, building on the almost 200 Fifth Third branches in the state.
Through its partnership with Cardtronics, Fifth Third has already branded over 800 ATMs in Indiana, Kentucky and Ohio Speedway stores. With the new extension into Michigan, the partnership will include over 1,100 Cardtronics ATMs across a four-state area.
In addition to ATM branding, Fifth Third is also a member of Allpoint Network, Cardtronics' surcharge-free ATM network with 55,000 cash access points across the country and around the world.
"Through our partnership with Cardtronics, our customers now will see Fifth Third-branded ATMs when they walk into Speedway convenience stores in Michigan," said James Anthos, Director, Distribution Strategy & Retail Analytics. "We always want to make banking more convenient for our customers and Cardtronics' ATM branding program is a great way to do that."
ATM branding from Cardtronics allows Fifth Third to quickly build brand presence in its core markets without the need to expand its own branch and ATM fleet. All Fifth Third-branded ATMs are free-to-use for Fifth Third customers.
"Fifth Third and Cardtronics have built a strong partnership that continues to grow as the bank leverages the Cardtronics network, the largest and highest-quality retail-based ATM network, as a key element of its retail distribution strategy," said Brian Bailey, Cardtronics EVP and Managing Director, North America.
