USA: Giant to introduce frictionless checkout at five stores

The company expects frictionless checkout to be available in these stores in Pennsilvania by the end of the year.

GIANT Food Stores announced it plans to launch frictionless checkout at five of its Pennsylvania stores by the end of this year. Powered by GIANT’S proprietary ScanIt technology, the technology enables customers to skip the traditional checkout line and pay via their smartphones.

“We are continuously looking at how, when and where our customers want to shop and introducing frictionless checkout brings convenience and technology together to meet the needs of our busy customers,” said John Ponnett, senior vice president of retail operations, GIANT Food Stores. “We’ve offered handheld scanning devices for several years and as customer usage continues to increase, the next step was to align that offering with payment options, saving our customers even more time.”

GIANT originally launched frictionless checkout technology at its two GIANT Heirloom Market locations in Philadelphia earlier this year. Construction will soon begin on the technology installation at the GIANT stores in Pennsylvania.