USA: GPM Investments launches new loyalty program
Customers can earn up to 4% on their purchases in fas BUCKS to redeem in store on items.
GPM Investments announced the relaunch of its customer loyalty program, fas REWARDS.
The new fas REWARDS program allows customers to earn up to 4% in loyalty points, double the current 2% level, and has enhanced communications with customers based on personal information and shopping behaviours.
The enhanced fas REWARDS program rolled out in the vast majority of GPM stores on November 4, 2020 and will available in all locations by Q1 2021, including retail stores acquired in the recent Empire Petroleum acquisition.
“We are constantly looking for ways to bring value to our customers and to thank them for shopping at one of our over 1,350 stores,” said Arie Kotler, Chief Executive Officer of GPM. “fas REWARDS does just that when customers shop our stores, earn points, and redeem their fas BUCKS.”
Based in Richmond, VA, GPM was founded in 2003 with 169 stores and has grown through acquisitions to become the 7th largest convenience store chain in the United States.
