USA: Yesway scales up Senior Leadership Team, opens new HQ

Tate Cutrer was appointed new HR Senior Vice President, and Aaron Everett will join as new CIO. Yesway also announced the opening of its new headquarters in Fort Worth, Texas.

© Yesway

Yesway, USA’s fastest-growing convenience store chain with locations across the Midwest and South Central regions, is expanding its senior leadership team with the hiring of two industry veterans, according to a press release. Tate Cutrer is joining the firm from RaceTrac as Yesway's new Senior Vice President of Human Resources, and Aaron Everett will take over as Yesway's new Chief Information Officer, joining the firm from Lucky's Market.

Cutrer most recently served as the Director of Talent Development and Learning for RaceTrac, where he also held various senior HR roles across the organization, including Regional HR Director of Operations and Director of Recruitment.

Everett most recently served as the CIO for Lucky's Market, where he led all IT strategy, budgeting, and operational initiatives for the firm's 75 stores across the U.S. Previously, he was the Senior Director and Vice President of Technology for Staples, where he directed IT, budgeting, and operational initiatives for B2B and retail ERP applications for users across 1,300 U.S. and 300 Canada locations.

Yesway has also announced the opening of its new corporate office location in the Alliance area of Fort Worth, Texas, consolidating its former headquarters in Des Moines, Iowa, and Allsup's former headquarters in Clovis, New Mexico. Both Tate and Aaron will be based out of Yesway’s new Fort Worth headquarters.

"Relocating and consolidating our information technology, human resources, fuel, marketing, merchandising, and food service departments to our new location reflects our commitment to grow our presence at the heart of our combined Yesway/Allsup's portfolio," stated the Chairman and Chief Executive Officer for Yesway, Tom Trkla.

Yesway's expanding portfolio currently consists of 402 stores located in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma, and Nebraska, including, most recently, the 304-store Allsup's Convenience Stores chain. Yesway plans to grow its portfolio to over 500 convenience stores in selected regions of the United States over the next several years.