Valero enters the UK fuel retail market
The Ascona Grup will rebrand three service stations in October with new offers including the brand’s SaveUp loyalty programme and Ultraboost fuels.
The Valero Energy brand is coming to the United Kingdom’s fuel retail market. Ascona Group has announced that it will be rebranding three service stations in West Wales as part of its existing arrangement with the chain.
In a UK-first for Valero, three sites currently trading under the Texaco brand will be rebranded. The new branding will launch on the 26th October 2023 and the three locations will offer the chain’s SaveUp loyalty programme, where customers can earn 1p for every litre of fuel purchased. This can then be redeemed in store or swapped for rewards at Marks & Spencer, Argos and John Lewis, as well as many other major UK retailers.
Existing Fast fuel customers will be able to continue using their Fast fuel cards at the Valero branded locations.
The transition to the new branding will commence on Monday 9th October 2023. All three sites will remain open as they undergo the changes, with minimal disruptions to regular service expected between Monday 9th and Friday 13thOctober 2023.
