Wawa to launch its own client credit card
Wawa will be launching a new consumer credit card programme through a multi-year deal with global bank Citi Retail Services.
The companies will launch the card program on September 30, 2015. Citi will manage and service the portfolio of accounts.
“Wawa customers will soon have a credit card to call their own,” said Citi Retail Services’ Craig Vallorano, Managing Director for Business Development and Strategy.
“Wawa has a differentiated and growing business with a strong retail brand and loyal customer base. This card program will give Wawa customers a convenient payment option with an enhanced value proposition on fuel purchases,” he added.
Wawa currently owns and operates more than 700 convenience stores, with over 450 offering fuel services across five Mid-Atlantic states and Florida.
Cathy Pulos, Chief Financial Officer for Wawa also commented on the new venture: “This new credit card was specifically designed to enhance the customer experience by adding value and simplicity to our customers’ transactions, specifically around the purchase of fuel.”
Citi Retail Services, a unit of Citi, is one of the country’s largest private label credit card issuers.
