Weigel’s gamifies loyalty program
The retailer has debuted its Arcade & Coin Catalog, a collection of kid-friendly and ad-free in-app games that enable access to exclusive rewards.
Weigel’s has introduced Weigel’s Arcade & Coin Catalog, a digital experience designed to bring fun and rewards to families in the retailer’s community.
Developed in partnership with Rovertown, this new arcade offers a collection of kid-friendly, ad-free in-app games, providing safe and engaging entertainment for all ages. As part of this launch, the chain has introduced the Coin Catalog, allowing players to redeem in-app coins earned through gameplay for exclusive rewards in the MyWeigel’s Rewards program.
The Coin Catalog and game selection will rotate periodically, with the goal to keep the experience fresh and exciting for users.
“The Weigel’s Arcade offers an innovative way to engage our customers, making their experience with our app even more rewarding. By combining entertainment with our loyalty program, we’re creating a unique, family-friendly platform that strengthens our connection with the communities we serve,” said Jessica Starnes, Director of Loyalty at Weigel’s.
With a 66% year-over-year increase in Gen Z engagement, the company recognizes the growing demand for interactive, entertainment-driven experiences. This launch reinforces its commitment to provide a fun, rewarding, and convenient way for customers to interact with the brand beyond the store.
Established in 1931, Weigel’s is a family-owned East Tennessee business operating 84 stores, along with its own dairy and bakery.
