Yesway debuts new Allsup’s Express Grab & Go store concept
NASCAR and IndyCar fans will be able to enjoy the brand’s products with the new outlet located in Texas Motor Speedway.
Yesway has opened its newest Allsup’s location at Texas Motor Speedway (TMS) in Fort Worth, Texas.
The store at TMS is a first-of-its-kind Allsup’s Express Grab & Go concept that offers race fans an opportunity to enjoy the brand’s products to keep them fueled up for race day. Officially opened on April 1, the outlet was inaugurated just in time for the spring and summer racing season.
The company and TMS recently reached a multi-year agreement naming Allsup’s as the new Official Convenience Store of Texas Motor Speedway.
"Our stores have been a staple in the Southwest for nearly 70 years, and we’re excited to warmly welcome the hundreds of thousands of NASCAR and IndyCar enthusiasts who visit the Speedway each year," said Brian Ashburn, Senior Vice President of Retail Operations at Yesway.
The 1,600-square-foot store is located inside Gate 4 on the main concourse at the Speedway, which hosts NASCAR events, IndyCar races, concerts and more throughout the year. Customers who visit the Allsup’s Grab & Go store at TMS will be checked out by employees using handheld card readers rather than traditional cash registers, enabling them to grab, go, and quickly return to enjoying the excitement of auto racing.
