Yesway unveils new Allsup’s Express concept aimed at college students
The new retail point has special opening hours for the university community as well as unique promotions and products.
Yesway has opened its newest concept store: Allsup's Express adjacent to the vibrant campus of Texas Tech University (TTU). The new 3,000 square foot bodega-style store is focused on serving the college community by opening Sunday through Thursday from 6:00 A.M. to midnight and 6:00 A.M to 2:00 A.M. Friday through Saturday and offers an assortment of merchandise offerings tailored to meet their needs.
Customers can purchase food, beverages, and everyday products, integrated with Allsup's Rewards program to offer students a mobile order ahead and pickup program, personalised digital engagement, and more.
"With over a half dozen Yesway stores in the Lubbock market already selling the beloved Allsup's burrito, we see the Allsup's Express brand expansion as an exciting and fresh opportunity to meet the needs of the college students. Our customers are so important to us, and we could not think of a more enthusiastic and welcoming community in which to debut this exciting new concept store and satisfy some of Allsup's biggest fans. We look forward to serving you," said Tom Trkla, CEO of Yesway.
The brand launched an Allsup's Burrito Ambassadors influencer marketing program, deploying street teams in the area to amp up attention and excitement around the launch, and offering novel grand opening activities, including a VIP Dignitary Private preview event with a DJ spinning vinyl on August 15th, grassroots coupon book giveaways, and more.
The official Allsup's Express Grand Opening celebrations begin Wednesday, September 7th, with the fun and festivities continuing through Sunday, September 11th. TTU students can text "Tech" to 82295 during the Grand Opening celebration to receive a FREE world famous Allsup's burrito. And, anyone who visits Allsup's Express and purchases a burrito with an Allsup's Rewards card will also be entered for a chance to win $1,000 toward the purchase of class books.
