Z Energy launches self-service station concept in New Zealand
The first U-GO site will open in April as a low-cost brand with more locations to be rolled out across the country.
Z Energy has announced it is bringing a new low-cost self-service fuel station to customers in Aotearoa, New Zealand.
U-GO is the new brand the company has launched as a fuel-only service station, set to open its first site in April. This new branding aims to offer customers great value with its fast and convenient self-service model.
“We are seeing an increasing number of Kiwi who want a simplified, low-cost fuel and go option. The U-GO network will help us meet these customers’ needs,” says Andy Baird, General Manager for Customer at Z.
The company aims to offer competitive local fuel prices for all U-GO customers, without any co-located shop or associated loyalty programme or fuel cards.
“We’ve identified a small portion of our existing network where we believe a self-service fuel station would benefit our customers, and we are working to turn these into U-GO branded sites. This will allow us to provide a consistent offer under the one brand”, added Baird.
With this launch, Z Energy aims to diversify and evolve its offer to meet a variety of customer needs. Both brands will coexist with the goal of appealing to different customer bases.
