ADNOC debuts AI-based service "Fill & Go"
The retailer implemented a computer vision tool to deliver a faster and more personalized experience for drivers at their stations.
ADNOC Distribution announced the introduction of its ‘Fill & Go’ service, an AI-backed solution that utilizes the computer vision technologies to enhance the customer experience.
The technology comprises machine learning models that allow computers to recognise vehicles and respond by offering a hyper-personalized fueling experience. Once a vehicle is registered on the ADNOC Distribution app, customers can simply enter a station that supports the new service, where smart cameras will automatically identify the vehicle.
At the pump, the customer’s stored data is used to automatically initiate the refueling process based on the preferred fuel type and spending amount, offering a faster and smoother refueling experience. Drivers are informed by a digital screen when the fueling is completed and are also invited to take advantage of personalized offers in the company’s Oasis stores.
“ADNOC ‘Fill & Go’ embodies our vision of leveraging cutting-edge technologies to completely revolutionize and accelerate the fueling experience. Aligning with UAE Innovation Month, this development is a testament to our ongoing commitment to bring innovative ideas to life as we create rewarding journeys for our customers”, said Bader Saeed Al Lamki, CEO of ADNOC Distribution.
ADNOC launched the service at three of its flagship service stations in Dubai and Abu Dhabi, with plans to roll it out across key locations nationwide.
