All of MOL’s own stations in Poland have rebranded
A total of 273 stations now operate under the brand, covering nearly 70% of the company’s network across the country, excluding franchised locations.
All of MOL Poland's own stations have already completed the rebranding process, encompassing a total of 273 locations.
About 70% of the company's network operates under the MOL brand, with the next major step being the rebranding of more than a hundred franchise stations. The company will also develop a network of Fresh Corner concept outlets, providing the full range of food and beverage offerings.
The new look of the stations was developed by four specialized agencies - three from Poland and one from Italy.
“This is the result of the hard but effective work of our team, which already carried out the rebranding of as many as one hundred stations in the first five months of work, and then doubled this result by the end of 2023," said Richard Austen, CEO of MOL Poland.
The stations’ remodelings were carried out by dozens of local renovation companies, working with a dedicated team of MOL Polska experts.
Apart from the rebranding of stations, the company is developing a network of Fresh Corner concepts, where drivers can leverage a full food and beverage offer from MOL Polska. Currently, there are 51 Fresh Corner concepts in the Polish MOL network, and by the end of the year the company wants to have a total of 69 outlets across the country.