Argentina: DeltaPatagonia seeks to expand its network and services
The Gulf fuel operator in the country intends to make a strong move after a rough start due to the pandemic.
Gulf established a few years ago in Argentina with the challenge of positioning the global brand as a competitive chain in the local market. The company is currently present in more than 100 countries and, after 3 years since its arrival in the nation, it is ready to expand its network through its operator, DeltaPatagonia.
Eduardo Torrás, General Manager of the company and of Gulf's license for Argentina and Paraguay, confirmed to the Argentine news site Surtidores that the company has already surpassed 95 POS’ in the country. In the interview, the representative talked about the challenges presented by 2020 as well as its progress in 2021 and its projects for the future.
"We have consolidated our growth, adding Agroservicios, the agreement for CNG commercialization and Gulf Store alliances to boost traffic, promotions and sales. In addition, we reached agreements with payment methods with discounts for the end customer, which are still active today, and we held the first event for our operators: We are Gulf", confirmed Torrás.
At the same time, he explained the company had to focus their efforts on positioning in 2021, investing in advertising and communication in order to expand their offer in the Gulf Store, promoting special promos with different payment methods in their chain of stores and paying special attention to the buyer's experience. Among these actions, the company's incentive to its operators played a key part in its structure, with initiatives such as recognizing the 10 best stations in its entire network.
"We see certain trends and changes in shopping habits that we have to take into account: both in architecture and design, as well as in product variety. At the same time, we continue to work on agreements so that consumers can solve everything in one place, from ATM withdrawals to paying their bills. The pandemic had a great influence and we are all analyzing how consumers will develop in the new normality", added Torrás.
As for the future, DeltaPatagonia's General Manager emphasized on the brand's exposure in order to boost the network's expansion. In this regard, he stresses the need to capitalize on its global relevance in order to grow in the Argentine market and become a major competitor.
