Astron Energy presents its new brand for South Africa, Botswana
Astron Energy is South Africa's second largest petroleum network with over 850 Caltex-branded service stations in SA and Botswana.
Astron Energy revealed its new brand identity and a sneak peek into what its network of Caltex service stations will look like when over 850 retail sites will be rebranded to Astron Energy.
The unveiling of Astron Energy’s new logo and corporate colours, as well as the design of its forecourts, is another important step in their ambition to become the next biggest fuel brand in South Africa.
Astron Energy is South Africa's second largest petroleum network with over 850 Caltex-branded service stations in SA and Botswana. The existing service station network in South Africa and Botswana will be rebranded in the new corporate colours in a phased manner over the next few years.
“The rebrand is a milestone moment for us on our journey to reimagine and reinvent ourselves. We have been a trusted player in fuels for over a century. We are looking forward to stepping confidently into the future and welcoming all our customers to our exciting new-look forecourts and experiences,” said Astron Energy Interim CEO, Braam Smit.
“We have put an enormous amount of work and imagination into our fuel and non-fuel retail offerings and look forward to launching future products and innovations into this fresh, energised and vibrant space,” said Cambridge Mokanyane, Astron Energy.
The name change and rebrand follows the 2018 change of ownership of Astron Energy and its exit from the Chevron group of companies.
