South Africa: All Caltex stations to rebrand as Astron Energy
All 850 service stations operating in South Africa and Botswana will operate under the new brand.
Caltex-branded service stations in South Africa and Botswana are to be rebranded Astron Energy in a huge move for the local fuelling industry.
Astron Energy is South Africa’s second-largest petroleum network with over 850 Caltex-branded service stations in SA and Botswana.
The rebrand means Astron Energy becomes the overarching brand across corporate, commercial and retail, and will be the public face of the company at all forecourts and other key sites.
The name change follows the 2018 majority acquisition of the former Chevron South Africa by Glencore South Africa Oil Investments, since which time Astron Energy has been operating the Caltex brand under a licence agreement, reports Business Tech.
“We understand that petroleum companies are increasingly offering more than just fuel at their service stations. Diversification is key. We are putting a lot of work and imagination into both fuel and non-fuel retail offerings,” said Astron Energy’s Cambridge Mokanyane.
The rebrand will also include the refinery in Cape Town, lubricants manufacturing plant in Durban, 15 terminals, 180 commercial and industrial sites, as well as corporate facilities.
