BW Gas & Convenience names Darrin Samaha Vice President and Brand Manager
Brookwood Financial Partners has announced that Darrin Samaha has joined the firm as Vice President and Brand Manager for gas station operator BW Gas & Convenience Holdings.
BW Gas & Convenience is an affiliate of Brookwood, which owns and operates gas stations with convenience stores in selected regions of the United States. Brookwood intends to expand its portfolio to between 600 and 1,000 convenience stores in the next several years.
Samaha’s primary responsibility will be to lead the development of BW Gas & Convenience’s convenience store brand across all channels, including the development of digital and social media marketing strategies and working collaboratively with third party agencies and vendors to create targeted advertising campaigns.
“Darrin has a wealth of experience in brand development and management in the retail industry, including graphic design, brand creation and website development, and we could not be more excited to have him on board,” stated Jayne M. Rice, Brookwood’s Managing Director and Director of Institutional Sales, Marketing and Investor Relations.
Prior to joining BW Gas & Convenience, Mr. Samaha was the Chief Creative Officer and founder of Blue Coda where he created and built Blue Coda’s corporate brand and vision and led the firm’s project management teams.
