Canadian Tire, Tim Hortons link loyalty programs
Customers who connect their Triangle Rewards and Tims Rewards accounts can now earn Canadian Tire Money on eligible Tim Hortons purchases while continuing to collect Tims Rewards points.
Canadian Tire Corporation and Tim Hortons have launched a loyalty partnership that allows members of their respective rewards programs to earn benefits from both brands through a single transaction.
Under the new arrangement, customers who link their Triangle Rewards and Tims Rewards accounts can earn up to 5% back in Canadian Tire Money on eligible purchases at participating Tim Hortons locations, in addition to the Tims Rewards points they already receive.
The partnership connects two of Canada's largest loyalty ecosystems, with more than 12 million Triangle Rewards members and nearly 8 million Tims Rewards members. Customers can earn rewards by scanning their Tims Rewards account when making purchases or by combining their loyalty account with eligible Triangle credit card payments.
“The Triangle Rewards and Tims Rewards partnership is built around one of the country's most familiar routines a Tims run,” said Darryl Jenkins, Executive Vice-President and Chief Development Officer at Canadian Tire Corporation.
The initiative is designed to extend the value of everyday purchases, particularly for customers who regularly visit Tim Hortons. Rewards earned through the program remain redeemable through their respective platforms, with Canadian Tire Money accepted across participating Canadian Tire retail banners and Tims Rewards points redeemable at participating Tim Hortons restaurants.
