Morrisons upgrades More app with personalised weekly offers
Loyalty members now receive six tailored deals each week, while a new shopping list feature lets them scan barcodes at home and sorts items by store aisle.
Morrisons has upgraded its More Card app with personalised weekly offers, a barcode-scanning shopping list and a redesigned homepage. Each week, members receive six offers based on their shopping habits, giving either a percentage discount or extra More Points on selected items during the offer period.
With the new Shopping List, customers can scan the barcode of a product they have run out of at home to add it to their list for the next trip. The list is then sorted by store aisle. The redesigned homepage now features the Price & Product Finder, which lets users search for items, check prices and find the right aisle in their local store.
“We’ve built on what customers already love, making the app easier to use and navigate while introducing smarter, hyper-personalised offers and convenient features to simplify everyday shopping,” said Gareth Lloyd, Value & Loyalty Marketing Director at Morrisons. “It’s all about ensuring our customers get maximum value and rewards tailored specifically to them.”
More Card members earn five More Points on every product bought in Morrisons supermarkets, online and in Morrisons Daily convenience stores. They also earn points through Amazon, Deliveroo, Uber Eats and Just Eat. Points can be converted into £5 vouchers, called More Card Fivers, for future shops. Members also get exclusive prices and member-only rewards in the app.
