Casey’s renews Rewards app to enhance loyalty

The retailer has launched a new design to make it easier for customers to redeem points, track savings, and more.

Casey’s has announced an enhanced mobile app experience for its loyalty program – Casey’s Rewards. The updated experience includes a refreshed app design that makes it easier for members to track their points, redeem for rewards, and see how much money they’ve saved by shopping with the platform.

Members earn 10 points per $1 spent on many items inside the store, or when ordering pizza, and 5 points per gallon of fuel. Points can be redeemed for Casey’s Cash to use at the store, for fuel discounts at the pump, or to make a donation to a local school. Guests can redeem for rewards with as few as 250 points.

As part of the refreshed experience, members can use many popular features:

  • New, quick redeem options so guests can easily choose their rewards.
  • Easy access to savings with Member Deals and personalized offers.
  • New lifetime savings tracker to show how much guests have saved.
  • Shareable referral codes to invite friends and earn bonus points.

More than a third of Casey’s transactions now come from its loyalty members, who visit more often and spend more per trip than non-members. The retailer also has a highly active loyalty membership, about half of whom shop with the brand at least monthly using the Rewards app.