Circle K global re-branding campaign moves across Texas
One year after acquisition, Corner Store locations are becoming Circle K stores.
On the first anniversary of the acquisition of CST Brands, Circle K has announced the re-branding of nearly 400 Texas Corner Store locations to Circle K. The initiative will take place over the next several months into 2019 and will be across the Texas division, with the first density of re-branded locations beginning in the greater San Antonio market.
“This has been a tremendous year integrating the CST stores and talented employees into our company,” said Darrell Davis, Senior Vice President of Operations for Circle K. “Over the year, we have seen impressive growth in our Texas business, and we look forward to a future together under the Circle K banner.”
Currently, there are about 90 heritage Circle K sites in the Texas business division. The goal is to complete the rebranding of the division’s 650 Corner Store locations to Circle K by the end of 2020.
As of spring 2018, more than 2,500 locations in Europe and more than 1,450 locations in North America display the new Circle K brand. By the end of the year, many more locations across the U.S., Canada and Ireland will show off the new look and offers as part of a crucial company initiative announced three years ago.
