EG Group rebrands three Tom Thumb sites to Cumberland Farms
The company still has over 50 additional conversions projected through the end of the year and another 50 in 2023.
EG Group has completed the first of a series of rebrands from Tom Thumb to Cumberland Farms in the Gulf Coast. Cumberland Farms has opened three stores with over 50 more projected to open by the end of the year for the company's expansion across the Gulf Coast as it was announced back in February.
The retailer will convert existing Tom Thumb stores, located in Florida, Mississippi, Tennessee, and Alabama, into the company's northeast-based brand, in addition to developing new locations. This decision came after extensive research on market and consumer trends that projected a growth opportunity by bringing Cumberland Farms to Gulf Coast communities.
"We couldn't be more excited to expand to a new area of the country and serve brand new guests as well as New England transplants familiar with an old favorite. We have been serving guests in the east coast of Florida for many years and are looking forward to doing the same in the Gulf Coast region," said George Fournier, President of EG America.
Each new location will feature the brand's latest design features, updated equipment and menu items, including a menu of hot-and-ready items and premium Farmhouse Blend coffee. Guests can also enroll in the SmartPay Rewards program to save 10 cents per gallon of fuel each time they fill their tank.
In addition to the northeast, Cumberland Farms currently operates over 50 stores on the east coast of Florida.
