FEMSA assumes full control of OXXO Brazil
Company consolidates Brazilian operations as it accelerates long‑term retail expansion strategy.
FEMSA has completed the separation of Grupo Nós, its Brazilian joint venture with Raízen, assuming full control of all OXXO stores in Brazil and the distribution center located in Cajamar, São Paulo. The move finalizes an agreement first announced in September and marks a decisive shift in FEMSA’s strategy to strengthen its direct presence in the Brazilian convenience market.
Under the terms of the definitive agreement, FEMSA retains ownership of the OXXO c-store network and related retail assets, while Raízen will continue operating all Shell Select stores. Remaining assets and liabilities were allocated between the two parties in alignment with their respective business lines, with the Mexican giant also assuming Grupo Nós’ outstanding debt at closing.
FEMSA emphasized that OXXO Brazil is now a strategic priority, citing the size of the market, its fragmented retail landscape and the strong consumer relevance of the OXXO value proposition. The company plans to build a scalable and profitable operation by accelerating store expansion, tailoring the store format to local needs, and improving long‑term returns through sustained revenue growth and operational efficiency.
Since entering Brazil, FEMSA has adapted OXXO’s offer to local shopping habits, positioning the brand as a modern stand‑alone convenience format in a market still dominated by traditional commerce.
This approach leverages the low penetration of modern convenience stores, allowing OXXO to deliver a standardized and contemporary retail experience.
