ISTOBAL expands European reach with new French subsidiary
The new office will join the Group’s current 10 commercial subsidiaries and 4 manufacturing and assembly plants.
ISTOBAL is set to enhance its global outreach through the opening of a new commercial subsidiary in France. This strategic move is part of the company’s international expansion plan, aimed at solidifying its reach across the European market.
The new office will add up to the current 10 commercial subsidiaries and 4 manufacturing and assembly plants of the Group. ISTOBAL will now directly serve its customers in France after terminating its commercial partnership with its exclusive distributor in the market.
The new subsidiary will be located in the South-West region of France, responding to the growing demand for highly technological wash equipment in the French automotive sector.
Heading the subsidiary will be Thomas Cogan, an industry professional with extensive experience in the car wash and car care sector. His background includes his role as Ceccato Sales Director and head of Lavance sales in France, bringing strong leadership and a deep understanding of the French market.
“Demand in the French market requires very high-quality standards, and we are committed to offering agile solutions in line with the latest economic and environmental challenges in the sector,” stated Cogan.
The new subsidiary will have specialized teams, including a sales and commercial team, a Technical Assistance Service team, and a team dedicated to the management of the spare parts warehouse. This structure is set to guarantee an efficient, agile and customized service to customers throughout the country.
