Kwik Stop upgrades digital signage at 27 c-stores
In partnership with Watchfire, the retailer has installed outdoor digital signs at 23 of its locations with the rest set to be completed by summer.
Kwik Stop has upgraded signage at 27 convenience stores located in Nebraska and Colorado by implementing digital solutions.
The retailer tapped Watchfire to install double-faced 4’x6’ 10mm outdoor digital signs, with 23 locations already completed and the remaining set to be completed by Summer. In addition, some shops have installed the supplier’s Price WatcherTM gas price signs, which offer a bright fuel price display that can be changed efficiently and safely, day or night.
The displays replaced letter boards that made it difficult to change messages and often contained mismatched letters as well as messages being limited to just three or fewer lines.
“Our old signs were an eye-sore and we worried that this could cause potential customers to skip a visit. Now, our signage is clean, modern and crisp. Our stores have great curb appeal,” said Sean O’Neill, Director of Business Development at Kwik Stop.
Kwik Stop locations use digital signs to display specials to get customers into the stores, and gas prices to capture passing traffic. The sites also use the signs to give back to the community by displaying messages to support local events and sports teams.
All signs are programmed from one location, with store managers simply sending a request to a special email address with the information they would like displayed.
