Mark Samuels steps up as Wills Group’s Executive VP of Convenience Retailing
Samuels will take responsibility for leading convenience retail lines of business including Dash In and Splash In ECO Car Wash.
The Wills Group announced the appointment of Mark Samuels to Executive Vice President of Convenience Retailing. Samuels will continue to lead efforts across the company to transform the Dash In and Splash In ECO Car Wash lines of business and oversee its continued expansion across the Mid-Atlantic region.
In his new role, he expands his scope at the Wills Group to refine Dash In’s retail strategy and commitment to food service innovation while also growing the Splash In ECO Car Wash line of business. He has worked to lead Dash In’s next generation approach with the redefined store opening last March.
Samuels’s appointment is an acknowledgment of his leadership in transforming Dash In and the customer experience. Today, nearly all of the 55+ Dash In locations feature a bright, open atmosphere with intuitive wayfinding, which offers a welcoming convenience store experience and gives customers that local neighborhood feel that he has helped to develop.
“Mark Samuels embodies the Wills Group’s commitment to innovation and investing in our people. Since his first day at the Wills Group more than 25 years ago, Samuels has continually pushed our team to examine what convenience retail innovation could look like for Dash In, while also leading Dash In’s focus to go above and beyond when it comes to customer service,” said Julian Blackie Wills, III, President and CEO of the Wills Group.
Samuels was previously Vice President of Retail at the Wills Group, where he implemented growth strategies across Dash In operations, food service and marketing, and helped support the expansion of Dash In’s footprint across the Mid-Atlantic region.
His new role will focus on rolling out the next generation of the Dash In and Splash In ECO Car Wash brands as the Wills Group also looks to create enhanced experiences for its customers while deepening community relationships where the businesses operate.
