Maxol adds car wash subscription service through loyalty app
The service allows customers to access up to 10 washes per month through the Maxol Loyalty App.
Maxol has launched Wash Club, a new car wash subscription service available through its Loyalty App. The program allows customers to purchase a monthly subscription that provides access to up to 10 car washes per month at participating locations.
Customers can enroll in the service directly through the app, select a subscription plan and activate washes by scanning a QR code at participating car wash facilities. The process is designed to integrate car wash access into the retailer's existing loyalty ecosystem.
According to Maxol, the service is aimed at motorists who regularly use their vehicles for commuting, family transportation or other day-to-day travel. By offering a fixed monthly fee, the company is introducing a subscription-based model for car wash services within its forecourt network.
The launch reflects a wider trend among fuel retailers to expand loyalty programs beyond traditional fuel rewards, incorporating additional services such as vehicle care, foodservice and convenience offerings into digital platforms.
