Maxol lays down future growth plans
The company has established its strategy to acquire established stores and to develop a series of Ultra Rapid EV Hubs throughout its network.
Maxol announced plans to continue growing its fuel retail business by acquiring established stores, land and furthering the transition into cleaner forms of fuel.
The announcement was made by the company’s CEO, Brian Donaldson, at the 2023 Maxol Retail Conference. Donaldson spoke to 265 retailers of the brand about its strategy to purchase established convenience forecourts and the evolution of the station network.
“Our five-year plan is to continue to evolve our business mix, further reducing our reliance on fossil fuels and increasing our non-fuel revenues by focusing on key categories from coffee, food to go and grocery, whilst also being recognised as a leader in quality advanced fuels and new energies for mobility,” said Donaldson.
The growth plans are part of the Irish, family-owned forecourt and convenience retailer’s recently announced 2023-2027 strategy, which will see an investment of €100M in its network over the next five years.
The CEO of the firm also updated operators on the firm’s plans to develop a series of EV Ultra Rapid Hubs around the country. With the first one launched last December, Donaldson specified that the brand’s strategy is to roll out services gradually, prioritizing sites where demand is greatest.
Other improvements announced involve the introduction of contactless payments for car washes, installing more self-checkouts, and developing further its loyalty programmes.
