McLane introduces new digital platform
The new digital platform offers marketing and merchandising solutions to help retail businesses grow sales and profits.
Leading supply chain services company McLane introduces McLane EDGE, a digital platform that offers wide range of services.
McLane EDGE provides marketing and merchandising insights, the latest sales-building programs, services, promotions, category trends, and new products, plus valuable information to help retail businesses grow in a fast-paced, ever-changing environment.
The new digital platform combines McLane’s Strategic Merchandising Portal (SMP) and Strategic Merchandising Solutions Magazine (SMS) into one entity. The retailer can also order special offers and featured items directly from the McLane EDGE site.
“McLane EDGE is now the place to turn for quick, up-to-the-minute information retailers need on marketing and merchandising, along with special offers that can be ordered right through the platform as well as news, planograms, and category info,” said Cassandra Matos, director of merchandising at McLane. “The digital age continues to revolutionize how strategic merchandising information is disseminated and acted on, and McLane is excited to be in the forefront.”
McLane buys, sells and delivers more than 50,000 consumer products to nearly 110,000 locations across the U.S.
