McLane reveals “Prendisimo” pizza program
The new initiative is part of the McLane Fresh family of brands that expands the firm's offerings for convenience stores.
McLane Company announced the launch of a new proprietary pizza program at the NACS Show: Prendisimo. This reveal comes shortly after the company announced McLane Fresh, an expansion of their foodservice at retail program.
Prendisimo, which translates to "take away" in Italian, is the latest in the McLane Fresh family of brands. The company showcased the brand at NACS offering an immersive culinary experience with a wide array of available samples and marketing materials on display for the brand.
"Prendisimo is more than just incredible pizza, it's a highly marketable brand that attracts and appeals to consumers, supported by the end-to-end solutions that McLane Fresh offers. McLane is scaling our offerings across the board, creating programs and products that are more accessible and customizable than ever," said Vito Maurici, Customer Experience Officer at McLane.
In addition to Prendisimo, McLane also featured CupZa! their newly launched beverage program which includes bean-to-cup coffee, cold brew, iced tea and lemonade; and new products from Central Eats including a Texas toast grilled cheese, maple sausage waffle and cheeseburger.
