ORLEN Deutschland, star unify co-branding with new logo
The company launched a new campaign to raise awareness of its new imagery as well as a new slogan that highlights the brands’ commitments.
As part of the two-brand strategy, ORLEN Deutschland GmbH has modified its logo: With the eagle in front, the “ORLEN” brand is taking the pole position in the new logo – representing sustainable, modern mobility solutions from the Elmshorn-based company. This redesign is complemented by an activation campaign on TV, primarily in the sporting sector, as well as at sport-related TV events.
The eagle that represents the ORLEN brand stands for “New Energy”, with which ORLEN Deutschland is positioning itself as a decarbonisation partner and a catalyst for new mobility concepts. As the prominent brand, ORLEN gives the star brand the power of an international corporate brand. star petrol stations continue to be a friendly place for customers in Germany to visit, with traditional fuels, hospitable shops and cafés, as well as car washes and e-charging stations.
“With the campaign slogan ‘Moving forward together’ we are highlighting both our new logo and the sportsmanship of the ORLEN and star brands,” says Dariusz Pawlik, Managing Director of ORLEN Deutschland GmbH.
ORLEN Deutschland GmbH was founded in March 2003 as a 100% subsidiary of the Polish multi-energy corporation PKN ORLEN S.A. and part of the international ORLEN Group. The company currently operates almost 600 star and ORLEN stations on the German market.
