Oxxo Gas launches flagship station in Mexico with 10% cashback partnership
Alliance with Hey Banco introduces nationwide incentive to enhance customer value and fuel retail experience.
Oxxo Gas has inaugurated a new flagship service station in Mexico alongside the launch of a nationwide partnership with Hey Banco, introducing a 10% cashback offer on fuel purchases. The initiative will be available across the company’s network of 545 stations and aims to strengthen customer engagement through financial incentives linked to everyday mobility.
Under the agreement, customers using Hey Banco debit or credit cards can receive 10% cashback on fuel purchases until September 23, 2026. The promotion applies nationwide, positioning fuel spending as a recurring opportunity for savings within the bank’s rewards strategy.
The opening of the flagship station forms part of Oxxo Gas’ broader approach to innovation and customer experience, combining physical site upgrades with digital and financial integrations. The company is focusing on delivering faster, more convenient service while leveraging partnerships to add tangible value for users.
Mauricio del Valle, Director of Retail and Supply said the collaboration is designed to provide direct benefits to customers at every visit, reinforcing both service quality and economic value.
Hey Banco, part of the financial group associated with FEMSA, sees the partnership as an extension of its strategy to integrate financial tools into daily consumer habits. Mauricio Ballesteros, Head of Individuals and Business at Hey Banco, noted that the cashback offer turns routine fuel spending into a more rewarding and financially efficient activity.
Oxxo Gas currently serves more than 330,000 customers daily and continues to expand its ecosystem through digitalization and strategic alliances. The partnership reflects a growing trend in fuel retail, where operators combine payments, loyalty and financial services to differentiate in a competitive market.
