ReFuel Forum MENA in Dubai set to welcome the Middle East’s leading Fuel Retail Groups
Next week sees the first ReFuelForum MENA (formerly PetroForum) since the pandemic. With representation from over 39 fuel retail organisations and a similar number of international suppliers, ReFuel Forum MENA is set to be the most comprehensive gathering for the region in the last 3 years.
The future of the service station is the big topic with a futuristic overview from Giuseppe Bonaccorsi, Managing Director from Boston Consulting Group followed by an insight into Enoc’s Future Service Station designed for Expo 2022 with a presentation from Zaid Alqufaidi, Managing Director Retail. Mirela Jianu will share eni’s experiences on the development of their digital transformation which has led to improving the customer journey.
AI takes centre stage with headline Sponsor Gilbarco Veeder-Root using the event to launch its latest payment solution OpticAI, and Loyalty Partner, Capillary Technologies showcasing it’s AI-based cloud-native SaaS solutions around loyalty and customer engagement.
At the event over 600 one-to-one meetings will be held between fuel retailers and a range of suppliers covering everything from payments to pizza. Companies attending the event for the first time include Openway, Sbarro, ABB, Soran, Silentmode, Siemens and Avalon.
OpenRoom’s Emma Faure says: “It’s great to be heading back to the Middle East and welcoming back old friends and first-time attendees. There’s a real buzz around getting back to business in the region, the focus is on the future and the new solutions that have been brought to market”
ReFuel Forums for Europe, APAC and the UK will all take place in June this year.
For information on ReFuelForum MENA please contact the organisers, OpenRoom Events: emma@openroomevents.com
