Subway invests in digital experiences across key European markets
The move includes the rollout of kiosks, app and a new loyalty program to pave the way for future growth across the region.
Subway is rolling out the next phase of its digital experience across the UK, Finland and Germany to deliver added convenience for customers.
The move involves the addition of interactive self-serve kiosks across the three markets, with plans to add hundreds more throughout the region by the end of the year. The kiosks are connected to kitchen display systems and order-ready screens to help improve order speed, quality and accuracy.
In addition, the chain is rolling out a new app with mobile ordering, and is relaunching its loyalty program, Subway Rewards.
“Europe is leading Subway’s global digital evolution by providing guests with an elevated in-restaurant and online experience and more ways for them to order their favorite subs,” said Carrie Walsh, President of Subway EMEA.
Members of the refreshed loyalty program will earn points on every purchase and can easily convert their points to Subway Cash to be used on any of their favorite menu items. Both the app and loyalty program are live in the UK, Finland and Germany.
Subway is committed to continue the rollout of integrated digital experiences in select restaurants and markets across Europe as well as begin to pilot the enhanced digital initiatives in other markets around the world.
